As an individual interested in both fashion and an eco- friendly environment, I decided to continue my investigation on organic and natural- fiber clothing. To my surprise, an endless list of go green clothing items are available to the general public. Brands including, Beaumont Organic, Ciel, and Sternlein, just to name a select few are retailing natural articles attire. From Ciel designing clothing made from organic hemp silks, bamboo, and cotton card, to Beaumont Organic creating beautiful attire using organic materials, to Sternlein, creating fashionable tights in organic cotton, bamboo, and other natural fibers, eco- friendly clothing is becoming increasingly more popular.
Even jeans can be can be found using natural based ingredients. Among these jeans include the trendy Californian organic denim skinny jeans designed by “Del Forte.”
More interestingly enough, well-known brands including “Levi’s” can be found using organic materials. Levi's "Eco" denim “Capital E” line employs elements made of 100 percent organic cotton with an expensive price tag.
Because consumers have become more aware of the environment, organic practices have become a preferred choice. Furthermore, such eco-friendly preferences are expanding into other areas of concern including, cleaners, foods, furnishings, beauty products, and well, clothing. interestingly, clothing items.
I think its really cool how clothes can be organic! When I first heard of organic jean I thought that it was so weird. I didn't really understand how fashion designers went about making them organic. Thinking about these organic clothes, I have to say I have never see any advertisements for them. Are there any? I feel that if they were advertised more consumers would be willing to buy them. I just don't think many people know that they exist to advertising could help them become better known.
ReplyDeleteClothing has certainly moved beyond the functional toward the symbolic. In this sense eco-friendly fashion becomes a political statement as it represents a form of ideology. By wearing eco-friendly clothing, I think, we are re-presenting ourselves to the "world" with a particular intention. In this way, fashion--in a post-functional world and in a post-modern sense allows us to shape and re-shape our identities.
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